According to HubSpot, 80% of a website’s traffic begins with a search query. That’s why search engine optimization (SEO) is so important.
Search Engine Optimization employs two kinds of strategies:
On-page SEO – content building (writing articles, blogging), including desired keywords inside the web page, optimizing title tags and optimizing META tags
Off-page SEO – Link-building, social bookmarking, blog commenting and article submissions.
10 SEO steps to get you more visitors
- Do Your Keyword Research
- Know Your Competition
- Write Website Content
- Optimize Your Content for Search Engines
- On-Page Optimization – Meta Keywords
- Off-Page Optimization – Building Links and Link Juice
- Optimize Your Images for Search Engines
- Use SEO-Friendly URLs
- Monitor and Track Your Success with Google Analytics
- Optimize via Sitemaps
Create More Optimized Landing Pages
According to MarketingSherpa, 44% of clicks for B2B companies go to a homepage, not a landing page. Sure, the homepage is important, but your landing page is where you initiate a relationship.
Optimize your landing pages:
Pick a long-tail keyword and use it to create your landing page. Use the keywords naturally to avoid keyword stuffing.
And then you want to add fresh content to your landing page. The content should be 2000+ words, because that’s what it takes to prove to Google that your page is valuable and deserves to rank highly.
Remember that the anatomy of a successful landing page begins with the headline, then the subtitle, the bullet points, and so on.